Director - Commercial Sales (GSE)

Overview

People. Passion. Pride. This is what has driven our teams since 1833.

Since that time, we have developed to become a critical partner in the global aviation industry, delivering time-critical logistics services at 350 locations in more than 65 countries, across six continents.    

But at the heart of our business is our people.

Role Purpose

The Director – Commercial Sales (Ground Support Equipment) will lead the execution of the commercial growth strategy for the GSE portfolio, driving revenue growth, market expansion, nd increased market share across North America.

This role will support the Vice President - – Technical Services (GSE) in unlocking the full potential of our network of 55 GSE maintenance workshops across North America, helping transform a strong operational capability into a scalable, externally revenue-generating business serving both internal and third-party aviation customers.

The successful candidate will bring strong commercial leadership, business development capability, and stakeholder influence to grow key accounts, win new business, and build strategic partnerships. Working closely with the Vice President– Technical Services (GSE) and cross-functional leaders, this role will help strengthen market positioning, expand service offerings, and deliver sustainable, long-term value.

What you will be doing

• Lead execution of the commercial strategy for the GSE portfolio, translating strategic priorities into clear sales plans, pipeline activity, and revenue outcomes
• Unlock the commercial potential of the GSE workshop network by scaling third-party service offerings and expanding external revenue streams
• Provide clear reporting and commercial insight to the Vice President – Technical Services (GSE) on performance, risks, pipeline health, and growth opportunities
• Drive profitable growth through new business development, strategic account expansion, contract renewals, and penetration of priority markets
• Identify and prioritise high-value market opportunities across airports and customer segments, recommending focus areas and growth actions to the Vice President - Technical Services (GSE)

Would you like to see more detail on the accountabilities of the role? Please see the attached job description for further information

Safety, Security, Wellbeing and Compliance:

You will have a responsibility and duty whilst at work to take reasonable care of the health, safety and wellbeing of yourself and others in accordance with provided information, training, and workplace health and safety rules or procedures. The company is committed to providing a safe working environment for all staff members. In all areas of our business there is a potential risk to the health, safety and welfare to everyone on our sites through the misuse of alcohol and drugs. As such the Company prohibits such misuse and carries out regular testing to enforce our Substance Misuse Policy.

Please see the attached job description for further details on safety, security, wellbeing & compliance.

What we are looking for

• A degree in Business, Finance, Engineering or a related field
• Proven experience in a commercial leadership role, with accountability for revenue growth, business development, and market expansion
• Deep understanding of Ground Support Equipment and/or ground handling operations, with prior experience in a mechanical engineering or technical environment within aviation
• A demonstrated ability to translate operational capability into a commercial offering, identifying and scaling new revenue opportunities
• Strong track record in sales, business development, and key account management, with experience managing complex, strategic customer relationships
• Well-developed commercial and financial acumen, including pricing strategy, performance management, and budgeting

Diversity

Menzies Aviation are a committed equal opportunity employer and encourage applications for suitably qualified and eligible applicants regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, and maternity. We strive to create an inclusive working environment, where the different knowledge, perspectives, experiences, and approaches of our global workforce are represented. Where everyone feels valued and can reach their full potential.

Please be aware that as part of our recruitment process, we may look to use a variety of resourcing tools to help us understand your skills and experience in relation to the role. Please feel free to contact to recruiter below, if there are any reasonable adjustments to our process that you would like us to consider.

As part of our recruitment process, we will always consider how candidates fit with our values which you can learn more about here.

Application Instructions

Is this role ticking all the boxes for you? If so, please click apply now!